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Book Ends.: Why we overlook endings for humans, products, services and digital. And why we shouldn't.


Ends.: Why we overlook endings for humans, products, services and digital. And why we shouldn't.

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    Available in PDF - DJVU Format | Ends.: Why we overlook endings for humans, products, services and digital. And why we shouldn't..pdf | Language: ENGLISH
    Joe Macleod(Author)

    Book details

As consumers and providers we overlook the importance of healthy, coherent endings. There was once a rich culture of reflection and responsibility, but over recent centuries this has been lost. Producing a mixture of long term societal oversight, and short term denial. We are left with a bias customer lifecycle that is limited to the exciting vocabulary geared strictly around all things new. Giving rise to guilt-free consumers, an overly-blamed business sector and a society which finds itself at a loss when it needs to grapple with responsibility and consumptions biggest ills. In a world awash with start-ups and new tech, this book tells you why its critical we start considering endings. ‘Right to be Forgotten’, is the ambitious law of the European Union that protects a persons rights in a digital world that can’t acknowledge removal of the items we have been encouraged to share.Nearly 30 years of Climate Change discussion and we still fail to accept the implications of ending our carbon consumption. Revenge porn, rising anxiety rates in young adults and increasing use of VPNs are reactions from a digital society without a foreseeable end to their digital content.Lacking a vocabulary to safely dispose of electronics, is there any surprise we only achieve 12.5% recycling of e-waste, despite an increase in sales of consumer electronics and a faster turnover of usage.Our homes are cluttered with on average 300,000 items. Instead of ending these product relationships, we prefer to seek alternatives in off-site storage - the largest growing real estate sector, according to the New York Times.We fail to consider endings in services that specifically deal with the end of our lives. In the UK we have on average 11 employers throughout our career, each provides us with a pension pot. According to Age Concern, a UK charity, 1 in 4 of these goes missing just when people need it most.Ends makes a compelling case that demonstrates how, over centuries, our changing relationship with death has led to the loss of our relationship with endings. Giving rise to guilt-free consumers, an overly-blamed business sector and a society which finds itself at a loss when it needs to grapple with responsibility.Drawing on a plethora of sources in history, sociology, psychology and industry, Ends argues that we are taking the wrong approach to challenging the impact of consumption and that we need to create coherent endings in our product, service and digital experiencesto rebalance this.

Joe Macleod has been working on the issue of appropriate endings and closure experiences for fifteen years. Through his work in design, technology and services, he has detected a common pattern of denial at the end of the customer lifecycle. In the last couple of years this interest has led him to establish a research project based on sharing this insight and new approach with people via conferences, articles, teaching, projects and now a book.His 20-year professional career has been in web, telecoms and carrier companies, where he led teams and built a variety of successful products. Most recently as Head of Design at the award-winning digital product studio Ustwo, he built a globally recognised team, working with the world’s favourite brands on the most pioneering of products.A regular speaker and commentator of design and design education as well as the founder of the IncludeDesign campaign that brought the UK’s leading designers together to defend creative education. He now works on the Closure Experiences project; researching, talking, consulting and writing about this important yet overlooked issue.

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Printable? Yes

Book details

  • PDF | 242 pages
  • Joe Macleod(Author)
  • Joe Macleod; 1 edition (3 Jun. 2017)
  • English
  • 4
  • Business, Finance & Law

Read online or download a free book: Ends.: Why we overlook endings for humans, products, services and digital. And why we shouldn't.


Review Text

  • By Mr. P. T. Trainor on 9 September 2017

    Ends is a thinking persons design guide. I've been dipping in and out of it since it got published and all credit to Joe for writing something nobody else has written. That's what makes it great -- it's a unique perspective on something we all take for granted when we're pushing stuff out on the internet and into everyone pockets. We often start something with the best intentions, but fail to close them with the same purpose. Joe gives us a clean set of practical approaches to design the end of relationships with the people consuming what we put out there. Get it and stick it on the shelf under 'T' for Thought-provoking.

  • By B. N. Smith on 15 June 2017

    This is a great book telling the obvious failing in most of our approaches to business and life. That we don't have a plan for what happens when things end. Neither as consumer nor as providers of products and services. That we pay a high price for ignoring this. To help you personally and for whatever it is that you do for work you should read this book.

  • By cracovianka on 26 July 2017

    I wasn't expecting to be gripped by a book that starts out talking about the sanitisation of our experience of death, but that's exactly what happened. The author tackles a huge swathe of experience, from death to consumption, and gives you something new to think about at every step. Having read it while on holiday, I'm going back to work with a whole bunch of new ideas for how our team can better handle the off-boarding experience as well as a new perspective on the products and services in my life. Perfect for anyone involved in delivering a product or service (not just designers), this isn't the book to read if you're looking for simple tips and easy answers - it's far richer than that.

  • By alberta soranzo on 28 August 2017

    Ends is the book that made me wait. I waited for it to be written and I waited to review it until I'd had a chance to let it fully sink in. As a designer, and a researcher on the topics of death and digital legacy, I find the author's perspective absolutely crucial to advancing the practice of design. In a clear manner, Joe outlines practical guidelines to respectfully and intelligently handle the end of relationships with our users, while providing the context necessary to understanding the reasons why ends matter just as much as beginnings do.Ends should be on every experience designer must-read list.

  • By Mrs. H. V. Aver on 18 August 2017

    From the whirlpool constantly circling the drain of photographs taken on old mobile phones, MySpace and Friends Reunited accounts, abandoned blogs and dusty filed printouts, data on floppy discs, VHS tapes and a million deserted Farmville accounts that contain nothing but dry earth and tumbleweeds, the writer has drawn inspiration to investigate the phenomena of lost endings in this thoughtful and academic treatis.He examines the implications of rapidly expanding choices we have available as consumers and the long term effects of short term decisions; covering business strategy, product recycling, the financial sector and the psychological implications of open-ended lifecycles.Recommended.

  • By 8lettersuk on 26 July 2017

    Seriously good read if you have any interest in product lifecycles or consumerism. Joe takes a topic most of us avoid at all costs and makes it engaging and interesting. Emotional triggers, planned obselecence it's all in there.I initially skipped chapter 2 because really who wants to think about death, but went back and read it when I realised how much it adds to the context of so many other decisions.Some really useful insights and information and a very enjoyable read.

  • By Mr. S. Parkinson on 3 August 2017

    I've spent a huge part of my career obsessing with the circular economy. This book wasn't what I expected, but turned out to be everything I needed to hear. The author unpicks emotional interaction that humans experience with product, digital and services. I learnt how onboarding and offboarding can be effectively designed into product life cycles to enhance user experience, sustainability and economic return.Any designer wanting to disrupt their current markets needs to take the opportunity to read this book.In summary, the author gives solutions of how to provide a 'beating heart' to products, digital and services. The reader has the opportunity, information and inspiration to deliver change as we move into the next generation of design.

  • By Niclas on 28 June 2017

    I recommend reading the summary, the last chapter. It concludes all essential about the book that in my opinion should not be a book, its more of a topic for a Medium article, that's been pumped up with empty words into a book. Not to discredit the author that has some interesting points, but fails to deliver any interesting solutions but a few examples. Problems are easy to see but difficult to solve, unless you can bring any new light into the subject or offer solutions the topic should be kept as a discussion in some internet-platform.

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