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Book Social Media Strategy: Marketing and Advertising in the Consumer Revolution

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Social Media Strategy: Marketing and Advertising in the Consumer Revolution

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    Available in PDF - DJVU Format | Social Media Strategy: Marketing and Advertising in the Consumer Revolution.pdf | Language: ENGLISH
    Keith A. Quesenberry(Author)

    Book details


Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape. This simple, systematic text *leads readers through core marketing concepts and how to think critically about the competitive marketplace-even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement method *provides a step-by-step roadmap for planning social media marketing strategy *emphasizes the need to apply solid marketing principles to social media *explores how to integrate social media throughout an entire organization *gives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand. The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization. FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.

A comprehensive and clear overview of a successful marketing effort using conversation, virality, and direct consumer communication. By combining solid marketing tenets with practical steps, Quesenberry authoritatively walks readers through the various social media platforms, what works, and why. This text includes clear explanations of social media platforms and how they direct consumer participation, real-world case studies, exercises, and step-by-step worksheets. It will serve as an introduction for students as well as a guide for professionals.--Ann Marie Kerwin, Advertising AgeFinally, the book on social media we've all been waiting for! Quesenberry provides an excellent framework for students to learn about social media strategy and for companies to use in their strategic planning. This book thoroughly covers everything from native advertising to geo-location, crowdsourcing, and more. Remarkably, it will appeal to both the social media novice and the expert. Highly recommended.--Charles R. Taylor, Villanova University; Editor-in-Chief of International Journal of AdvertisingSocial Media Strategy presents a unique and much needed approach to social media in public relations, advertising, and marketing disciplines. The balance showcased in the book--adapted from both research and practice--is not only refreshing to see, but also addresses the trend observed both in practice and in academia.--Karen Freberg, University of LouisvilleWhile becoming a Social Media Expert is as elusive as becoming a unicorn, you will be much more knowledgeable after reading Quesenberry's insightful, well-researched book.--Rob Schnapp, Coyne PR

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  • Pdf

*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 256 pages
  • Keith A. Quesenberry(Author)
  • Rowman & Littlefield Publishers (26 Oct. 2015)
  • English
  • 7
  • Business, Finance & Law

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