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Book Design Grow Sell: A Guide to Starting and Running a Successful Gardening Business from Your Home (Country Living)

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Design Grow Sell: A Guide to Starting and Running a Successful Gardening Business from Your Home (Country Living)

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    Available in PDF - DJVU Format | Design Grow Sell: A Guide to Starting and Running a Successful Gardening Business from Your Home (Country Living).pdf | Language: ENGLISH
    Sophie Davies(Author)

    Book details


This book is aimed at garden lovers keen to turn their gardening talent into a business. It's for those who, while stuck in an office, have always dreamed of making a living outdoors, for second career-ers with green fingers who want a job that makes them happy and for anyone who would like to combine a love of plants with the freedom of being their own boss. Uniquely, the book looks at the diverse opportunities that exist in gardening, from running a nursery to building a maintenance business, from training to be a landscape designer to becoming a garden coach or running a gardening school. This practical guide looks at training and internships, researching the competition, getting your first job, developing a network and expanding. It profiles 20 individuals and tells their inspiring stories those including such well-known names as Angus White of Architectural Plants and TV gardener James Alexander-Sinclair, as well as founders of gardening businesses Rocket Gardens, The Traditional Flower Company and Marchants Hardy Plants. Packed with advice, tips and resources, this book offers everything you need to start a successful gardening business of your own.

"It contains much of relevance to those of us already in the industry, and if you are thinking of becoming self-employed it could prove particularly useful...One of the most valuable aspects of the book is that it contains a number of case-studies from well-known people who have grown successful businesses..." --The Professional Gardener"It gives you the basics for everything you need to know - from the technicalities of starting a business, conducting extensive market research through to actuvely marketing...An unitimidating read for those who love their gardens and want to turn their passion into a successful business...All in all, this is an absolute must-buy for anyone looking to start a gardening business." --Start Your Business Magazine"Clear and organised, refreshingly clean and uncluttered, simply laid out, easy to read and follow..." --ProLandscaper Magazine"It gives you the basics for everything you need to know - from the technicalities of starting a business, conducting extensive market research through to actuvely marketing...An unitimidating read for those who love their gardens and want to turn their passion into a successful business...All in all, this is an absolute must-buy for anyone looking to start a gardening business." --Start Your Business Magazine"Clear and organised, refreshingly clean and uncluttered, simply laid out, easy to read and follow..." --ProLandscaper Magazine

3.2 (10270)
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*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

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Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
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Printable? Yes

Book details

  • PDF | 200 pages
  • Sophie Davies(Author)
  • Brightword Publishing (3 Dec. 2012)
  • English
  • 7
  • Business, Finance & Law

Read online or download a free book: Design Grow Sell: A Guide to Starting and Running a Successful Gardening Business from Your Home (Country Living)

 

Review Text

  • By Wiltshire Bookworm on 10 March 2013

    Design Grow Sell is one of a series produced by Country Living magazine in which it describes how to start a gardening business from home. They also have a corresponding Kitchen Table Talent website designed to support and encourage those who have (or are thinking of starting) any small business.Many people dream about starting their own gardening business. This book aims to show how it can be done. Having just filed the first tax return for my freelance writing income, does this book tell me the things I wish I'd known when I started out? The answer is well yes, ...partly.Strengths1.It's easy to read and relatively short compared with most books I've read of this kind2. Inspirational - there's a positive 'can do' message. It's definitely one for those who want to take their daydreams about starting a small business a step further3. It focuses on how to start a gardening business, so it puts what can be a dry subject into an understandable context4.Real people and case studies from a cross-section of horticulture are featured. This shows some of the breadth the industry has to offer.5. It features those reaping a business success, so the message is a positive one6. There's a good list of further references, resources and websites etc., though with some surprising omissionsI did pick up some useful tips, though I'm itching to add some of my own.Weaknesses1. It needs a section on how to decide whether a starting a business is for you - a long, hard look at the positives and negatives2. The book needs to beef up the practicalities of running a business. It's great for inspiring someone to start, but having started they will soon leave behind what this book can teach them. For example there seems to be an assumption the financial side of things can be taken care of by an accountant. That's true, but many people starting out don't have this luxury. Some information on basic accounts, business planning and tax (with examples - just some simple spreadsheets will do) would be really helpful. These are the business aspects which many people (including me) struggle with.3. The potential income where given tends to be at the top end of the scale. This may raise expectations too high. There is inevitably some down time associated with most gardening businesses (e.g travelling to/from clients, professional development, wrestling with accounts etc.) and this needs to be factored into the potential income equation.4. A summary of key points from each chapter would be useful (like the Conclusion section at the end) as quite a lot of the really useful tips tend to get lost in the narrative.5. A detailed profile of each person featured (with a picture)and their business would be of interest.6. Some of the terms used aren't explained e.g. social enterprise. A Glossary would be useful.7. An Appendix 'To Do' checklist would be helpful e.g. the tasks associated with business registration8. It needs a bit more colour and pictures/illustration to enforce the positive messages.Overall verdict:Design Grow Sell is a positive, 'can do' book which will encourage dreamers to make a start on turning those dreams into a reality. However, I think it needs more practical details to be a definitive small business start-up guide for the gardening industry.Readers aiming to start their own gardening business will find Paul Powers' book Start and Run a Gardening Business: 3rd edition provides a lot of the practicalities missing from this book. He focuses on a the garden maintenance side of things, but a lot of the information applies to any gardening business.As a freelancer working from home I've also found Judy Heminsley's book Work from Home: How to Make Money Working at Home - and Get the Most Out of Life is very useful and covers many of the gaps in other books.And for the scary legal and tax side of things, the The Financial Times Guide to Business Start Up 2013: The Most Comprehensive Annually Updated Guide for Entrepreneurs (The FT Guides) on the subject is hard to beat. Bear in mind that this gets updated every year, so you'll may need to look for another version to the link I'm giving post April 2013.

  • By Olivia on 11 July 2013

    I am a big fan of Country Living magazine and love the idea of the lifestyle.This cheerful little book by them did not disappoint. It is packed full of good advice on getting your gardening business started. I especially liked the can-do section on the importance of marketing, networking and PR.

  • By S. V. Barker on 16 September 2015

    I didn't feel this book lived up to expectations - brief snippets of information - poor value for money

  • By C. Duffin on 19 May 2016

    Poor. Snippets of info. Could've guessed half of it. Back to the web i guess

  • By Ms. C. Jackson on 26 November 2015

    Really helpful and inspiration. Great case studies and tips!

  • By Kirsty on 8 July 2013

    My partner bought this book for me recently and I read it in a couple of days. I thought it was great. It is packed full of good advice and inspiring stories of successful gardening businesses and has given me the push to finally enrol on a local horticultural class. A really useful book.

  • By J. Penfold on 2 September 2015

    very informative and nicely laid out book.


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