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The CEO: Chief Engagement Officer: Turning Hierarchy Upside Down to Drive Performance

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    Available in PDF - DJVU Format | The CEO: Chief Engagement Officer: Turning Hierarchy Upside Down to Drive Performance.pdf | Language: ENGLISH
    John Smythe(Author)

    Book details


You may be a senior executive wondering how to engage hundreds or thousands of employees in your vision, strategy or the transformation of the business; or a specialist in HR, communication and change, tasked with the challenge of 'aligning and mobilising' your people. In either case, you no longer want compliant people, you want individuals who will engage their creativity at work. For their part, engaged employees want a say in their work and in how the business changes. The Chief Engagement Officer explores a management philosophy which recognises the value of opening up decision making to the right groups to improve the quality of decisions and change, accelerate execution and broaden ownership. John Smythe asks what the concept of engagement means for employer and employee; tests whether and how it is different from internal communication and provides a practical framework for those who want to engage colleagues but need advice based on applied experience. The book includes a tapestry of reports from organisations who are engaging their employees to drive performance and change. The author demonstrates how powerful models, developed from his work at SmytheDorwardLambert, his time as an organisational fellow with McKinsey and Company, and his consultancy with Engage for Change, can be used to take this process forward in any organisation. The Chief Engagement Officer is a highly readable guide to the revolution that is needed in employee communication and organisational leadership from one of the most experienced and well-regarded experts on employee communication.

Prize: Winner of the Book Award in the Best Learning category, IVCA (The International Visual Communication Association), 2007 Clarion Awards 'In this superb book, Smythe asks what the concept of engagement means for employer and employee; looks at whether and how it is different from internal communication, and provides a practical framework for those who want to engage colleagues but need advice based on real-world experience. Thoroughly researched and well written, Smythe provides a thoughtful and compelling book on a vital business issue that all too often is overlooked.' Reviewed by John Ling in The Marketer 'This is the most significant book for internal communicators in 25 years. Not since Roger D'Aprix's Communicating for Productivity in 1982 has there been a book more likely to impact what communicators do on the job than this one...if you buy one book this decade this is the one. Strongly recommended. ' Strategic Communication Management (Australia). --This text refers to the Paperback edition.

4.4 (9945)
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Formats for this Ebook

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Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | Unknown pages
  • John Smythe(Author)
  • Routledge; 1 edition (29 Jun. 2017)
  • English
  • 8
  • Business, Finance & Law

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Review Text

  • By The Engager on 15 February 2008

    John has long excelled as one of the flag-flying PR leaders for internal communication. His magnum opus has taken quite some time but for someone who knows John well, The CEO unfortunately lacks some of the passion John conveys in his energetic presentations. Given the price tag, access to the core research data should have been made easier for the reader. Nevertheless this provocative book helps to summarise the perspectives of a generation of thought leaders in the communication field and should really be one of the core texts for anyone in an internal communication role.

  • By Mr. N. Parkes on 31 August 2007

    I came across a gem of a quote 2/3 through this book:"I am trying to break the convention that the people dimension is the last consideration, which reinforces the assumption that an elite few know better than the many".If you work in Internal Communications this book provides some useful counters to the conventions that a 'staff survey' by your HR department a 'new platform for your Intranet' from the IT department or a 'chatty staff newsletter' from the PR Department is all you need to make your colleagues more engaged.These might have sufficed once but now there's no substitute for inviting your colleagues to take the harder view from the ground up.Read this book yourself - then give it your boss to read.

  • By Guest on 23 February 2010

    As other reviewers have established, there's little denying the value of John Smythe's challenge to OD and IC types, to take a step back and redefine how we approach the current 'employee engagement' fad. What's to make this different from 80's talk of employee commitment, or even 60's talk of 'work ethic' challenges? The answer is both plain to see (to lead, start by listening) and nails-scratching-on-a-blackboard difficult to listen to, if you're conscious of the implications *for an existing hierarchy*.So read it. Get tooled-up with the certainty Smythe brings from his long experience in this domain (google Smythe Dorward Lambert for a sense of that) and the kind of deep access a McKinsey research fellowship affords ... that this is the correct approach. Then take a deep breath, and a careful look at how power works in your current organization, and learn to think small: you're going to have to begin this in places so insignificant no-one upstairs notices what you're up to, until the success that results is irrepressible ...Just don't think you can put this book down and carry on as normal, once you've begun. Don't say you weren't warned!

  • By Mr. V. Buscher on 18 November 2007

    John speaks from experience and has produced a book with insight and advice that will help any executive or manager think about how they and their businesses can engage better.Volker BuscherDirectorArup


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