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Book The Write Approach:Techniques for Effective Business Writing


The Write Approach:Techniques for Effective Business Writing

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    Available in PDF - DJVU Format | The Write Approach:Techniques for Effective Business Writing.pdf | Language: ENGLISH
    Olivia Stockard(Author)

    Book details

Olivia Stockard is a New York-based communications consultant who helps business writers use their skills in analysis and logic to produce successful business messages. In this new edition of "The Write Approach", Dr. Stockard looks at how the speed of technology can cause business writers to shortcut the thinking, planning, and editing needed for good writing. Rather than "pushing the send button" quickly without considering the consequences, writers are guided in ways to be more thoughtful in their use of communication tools and practices. The new edition's expanded commentary and exercises underscore the author's basic premise: writers must determine their purpose for writing, consider their readers' expectations, and polish the final product. Self-instructional activities invite readers to practice evaluating and improving business writing.

"Olivia Stockard's book provides practical approaches for getting your message across to many different publics clearly and succinctly. I particularly liked her sections on E-Mail, Frontloading, and Showing Emotion in Business Writing. The exercises are also very useful and can even enable seasoned writers to learn something new by practicing what Olivia preaches."--JANE A. SILVERMAN, Executive Director, Association of Junior Leagues International"Dr. Stockard's abundant exercises develop fundamental skills, and her clear distinction between 'leads' and 'hooks' gives readers an excellent understanding of when and why to use deductive and inductive writing styles. Because of the clarity of its explanations and the methodical presentation of its exercises, The Write Approach will be useful both for readers working on their own and as a text in business writing classes."--WALTER BLANCO, Professor of English, Lehman College"The book offers a truly comprehensive course in effective business writing--not just a few tips and basic do's and don'ts. Using excellent subject organization, outstanding exercises and an informal, readable style, it provides a clear path to a business writing style that is far above adequate, one that is mature, individual and conveys the very best about the writer."--KAREN BRADLEY, Assistant Vice President for Human Resources, New York University --This text refers to an out of print or unavailable edition of this title.

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  • Pdf

*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 200 pages
  • Olivia Stockard(Author)
  • Emerald Group Publishing Limited; 2nd edition edition (8 Jun. 2011)
  • English
  • 10
  • Business, Finance & Law

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